Sandra Edmond is a full-time real estate investor, and her experience in the area of tax delinquent properties landed her a front-page article in the Orlando Business Journal. She has also been featured in Seminole Woman Magazine. Edmond is known primarily for buying and selling land, as well as homes. It started in 2004, when Edmond began investing in real estate through her company Ardnas, Inc. Like most investors, she read Robert Kiyosaki’s book, Rich Dad Poor Dad. The only difference was, however, that she didn’t believe you could do what they talked about in the book — and was determined to prove it could not be done. Well, she found out the opposite was true. Soon thereafter, Edmond started out wholesaling ugly vacant homes and, around the same time, began buying and selling tax deeds.
Prior to her career in real estate, Edmond was a television news reporter for West Palm Beach’s WPBF-Channel 25, Fort Myers’ WINK-Channel 11 and Tallahassee’s WTXL-Channel 27, where she was a fill-in anchor and a reporter. Edmond credits her investigative and research skills — along with a healthy dose of tenacity she developed as a news reporter — for her success in real estate. She has also served on the board of directors at the Central Florida Realty Investors Association for many years.
Edmond was born in Jersey City, N.J. and grew up in Plainfield, N.J. and Port St. Lucie, Fla. She has lived in Florida for most of her life and is a graduate of the University of Central Florida with a Bachelors of Arts degree in Radio and Television. Edmond’s career in real estate started after working almost 10 years in the television news business. She has never let hard work stand in her way.
At WESH-Channel 2 in Orlando, Edmond spent a year and a half working the overnight shift. At the time, she was living in Orlando and would leave home at 1:30 a.m. for an hour’s drive to Daytona Beach, where she would work on the program’s morning show. In 1998, her hard work paid off when she was selected as one of 10 finalists from more than 100 applicants for a prestigious broadcast training program sponsored by ABC News. The Minorities in Broadcast Training Program launched her on-air career with a job in Fort Myers, Fla. as an on-air news reporter trainee at WINK-Channel 11. Edmond worked two part-time jobs while she was in Fort Myers, in addition to her job at WINK. Less than three months before the end of her training program, Edmond landed a job in Florida’s capital, Tallahassee, at WTXL-Channel 27. As the station’s crime reporter, Edmond worked closely with law enforcement and the court system. As a senior reporter, she spent time behind the anchor desk, filling in for the station’s main anchors and on the weekends.
Edmond also covered the highly contested 2000 national presidential election that put Tallahassee in the spotlight, as both sides battled it out in the state’s court system. Edmond has covered numerous politicians, including President Bill Clinton, the Rev. Jesse Jackson, Governors Jeb Bush and Charlie Crist, celebrities like Sharon Stone and athletes like Derek Jeter.
Current Professional Experience
Since 2004, Sandra Edmond and Ardnas have bought and sold properties in almost half the state of Florida. One of the most unique selling strategies Ardnas, Inc. uses has been through eBay. In 2006, Edmond became an “eBay Power Seller” — one of the highest levels of selling — as a result of the real estate she has sold through eBay. Edmond’s expertise is buying homes at auctions for delinquent taxes. She attends more than a dozen auctions each month throughout the state of Florida. One of her buying strategies is to joint venture with other investors to acquire the properties. Many of her JV partners like her business model because she does all the work and they do not have to be involved if they are not interested in participating in the transaction. Edmond also has experience working with international JV partners; one of those clients is in Australia, so her company has no problem reaching the far corners of the Earth.
Ardnas, Inc. is very proud of its turn-around time, which can be up to 3-4 months or less. The average return on investment can be over 35 to 40 percent. Since Edmond is an expert in this field, she also teaches classes to hundreds of people each year how to buy tax deeds and tax liens. Her first class broke a nighttime attendance record of 103 attendees. Edmond also conducts a two-day boot camp and takes investors to a live auction, demonstrating how to do the research at the courthouse and on the computer. Edmond has also authored a two-book manual that takes readers through an in-depth look at buying tax deeds and tax liens. She also publishes a monthly newsletter called the Queen of Tax Deeds. In 2013 she became a licensed Real Estate Agent.
(2008-Present) Various Tax Deed & Lien classes
You can contact Sandra at SEdmond@BuyingTaxDeeds.com